Marketing Executive - Nestle

(Ref: 20100306-ME)
(Work Location: Yuen Long)
You will be responsible for planning and implementing through-the-line marketing programs for the assigned ice-cream and chilled brands to generate consumer demand according to consumer insights, budgets and business targets. You will work with internal and external parties in the coordination and development of new products, partner with advertising, research agencies, the media and production houses to maximize the consumer relevancy and total effectiveness of brand campaigns. You will also compile and analyze the effectiveness of marketing programs and develop brand collaterals to ensure brand image and visibility.

Responsibilities
Plan, execute and implement thru-the-line marketing programs of the assigned brands to generate consumer demand based on the consumer insights, budgets and business targets
Work with internal and external parties in the coordination and development of New Products
Work with advertising, media and research agencies as well as production house to maximize the consumer relevancy and total effectiveness of brand campaigns
Compile and analyse the effectiveness of marketing programs
Develop brand collaterals ensuring brand image and visibility

Requirements
University graduate in marketing or equivalent
At least 4 years' relevant experience in consumer market, work experience in the CPG/FMCG sector or advertising agency will be an advantage
Good team player who are proactive, can multitask, work independently and effectively under pressure and meet tight deadlines
Good interpersonal and presentation skills
Proficiency in MS Office, especially Excel and PowerPoint
Good command of written and spoken English and Chinese

We, at all levels, are strongly committed to the Company, its development, its culture. We practice what we preach and give great importance to training and development of people. We offer excellent career prospects, attractive remuneration package, retirement scheme, medical coverage, purchase discount privileges and many other fringe benefits.

Please apply with your full RESUME with working experience, present and expected salary together with contact telephone number to the Human Resources Manager by email to hr.hk@hk.nestle.com . Please quote the reference no. (20100306-ME) at the beginning of the email subject and do NOT apply through "Quick Apply".

(All applications received will be used exclusively for recruitment and employment related purpose only. Information on unsuccessful applicants will be destroyed upon completion of the recruitment process)